What happens when a business adviser decides to put his own business advice into practice?
For Jeremy, the answer was Artisan’s Alley, a unique retail concept supporting local artists, makers and designers while also providing a real-life example of how a business can operate efficiently.
Jeremy recently joined us to share the story behind Artisan’s Alley and the fascinating journey that led him there.
Originally trained as an engineer, Jeremy moved into business advisory after arriving in Australia, eventually heading up the small business division at PwC. His work gave him a wealth of experience in helping businesses understand profitability, cash flow, efficiency and growth.
When he later established his own business advisory practice, Jeremy wanted a practical example to demonstrate the principles he was advising others about. Artisan’s Alley became that working example.
There is also a very personal story behind the business. Jeremy’s mother was a creative person who made jewellery and created pen-and-ink artwork. Artisan’s Alley became a way of honouring her creativity while creating opportunities for other artists and makers.
Today, the Mornington store features around 44 makers, with a second location now operating in Sorrento. Visitors can find everything from jewellery, skincare and homewares to artwork, ceramics and the greeting cards that keep many customers coming back.
But Artisan’s Alley is much more than a traditional gift shop.
The makers are actively involved in the business and receive information about sales and customer behaviour, helping them understand what works and how they can improve. Jeremy also provides opportunities for makers to learn about everything from pricing and finances to business structures and social media.
A rotating pop-up space gives emerging artists and makers the chance to test their products in a real retail environment without committing to a permanent space. More than 200 makers have reportedly taken part in the pop-up program.
Technology and data also play an important role behind the scenes, allowing Jeremy to understand customer behaviour, track sales and manage the business efficiently while giving the makers an active role in its operation.
It is a clever business model, but perhaps more importantly, it is a model built around collaboration and opportunity.
Artisan’s Alley doesn't simply provide a place to buy something beautiful. It provides a platform for small creative businesses to be discovered, supported and given the opportunity to grow.
Thank you, Jeremy, for sharing the story behind Artisan’s Alley with our members and giving us such an interesting insight into entrepreneurship, retail and the creative community on the Mornington Peninsula.